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Archive for the ‘Brands’ Category

Acqua Frisia, a taste of Italy

Thursday, April 22nd, 2021

One of the perks and pleasures from owning an online retail water business is sampling new, and sometimes lessor known, classic waters from around the world. It is also a pleasant surprise when the waters turn out to be both refreshing, in the sense of branding, and appealing in taste. So it was refreshing in both respects to have samples of Acqua Frisia from Italy arrive on our doorstep recently.

Most global beer brands today have origins dating from natural spring water sources chosen for their respective qualities to produce great beers. Underlying its refreshing contemporary branding, the Frisia water source dates from 1867, at which time it was a renowned brewery famous for the Italian beer brand Birra Spluga. And the business may again produce craft beers one day.

In 1958 production of Frisia Water began at the brewing facility, a lesson many breweries and distilleries today could learn from. And in 1980 Frisia began door-to-door sales in Milan, an early precursor to today’s online ordering for home and office, and something the aquadeli business has been built on and excelling at since 2006.

Production ceased for a period from 2014, and in 2018 a group of investors, led by Italian Roger de Bellegarde, purchased the assets of the business with a vision to rejuvenating the brand. Production of Frisia recommenced in 2020 and from the same historic facility, but with new plant and sustainable environmentally friendly production processes.

There is a lot we like about Frisia. One of the business’s guiding principals is sustainable production with respect to social, economic and environmental impact, something we can relate to in terms of managed water stewardship and sustainability. And this was one pillar of the Frisia team’s relaunch of the brand in 2020.

The branding is elegant, with modest functional packaging, including recyclable glass bottles and aluminium closures, and environmentally friendly wash-off paper labels. This is something we also strive for in our own business, and look for in suppliers. There is a nod to the sixties with a labelling selection featuring couples on an Italian motor scooter, classic wooden powerboat, and downhill skier.

Did we mention taste? Frisia is a relatively low mineral (90mg/L), slightly alkaline (pH 7.2), natural artesian still water. A refreshing hydrating beverage on its own, or perfect foil for foods which need to be centre of attention (think freshly shucked oysters). Frisia would compliment any fine scotch or vodka, and its relative low mineral content makes for perfect ice.

Frisia Frizante (sparkling) has a fine bubble and bead, reminiscent of Badoit without the elevated minerality (a healthy 1200mg/L), with bubbles freely bursting on the face when raising a glass to drink, a truly refreshing experience. The taste verges on slightly sweet, a by-product of carbonation, with a satisfying cleansing mouth feel on the palate.

Frisia is available throughout Italy, and currently exported to several European markets.

Brands come, brands go.

Tuesday, September 22nd, 2020

If you were searching for a brand and landed here, it may no longer be available, no longer available in New Zealand, or we may just no longer stock it. However, if you are interested in water, then you have arrived at the right place. We started aquadeli, and opened one of the world’s first concept water stores for mineral waters, in 2006. At the time a few classic mineral waters were available in New Zealand, including Evian, Gerolsteiner, Perrier and San Pellegrino. There was also an emerging new generation of contemporary brands, such as VOSS, VEEN, New Zealand’s Antipodes and Waiwera (actually relaunch of a long established iconic spa water). Over the years we have seen many brands come and go, distributors and producers too. Some have included, Berg, Borjomi, Borsec, Fine, Lauquen, ISKILDE, OGO and Speyside Glenlivet, to name a few. We supported and enjoyed many of these while they were available. This list doesn’t include New Zealand domestic brands, of which there have been a few. Thanks for visiting!

Water Pack! – H2O Deluxe – Santi Trivino

Friday, September 18th, 2020

“Water Pack! – H2O Deluxe presents a meticulous and international selection of the best packaging designs for bottled water, brands which might be found on the menus in today‘s most select restaurants, bars and spa shops. The bottle‘s design is nearly as essential as the origin of the water itself, a substance so elemental, colorless, and anodyne that nature has provided it free of charge, while human beings have turned it into a truly desirable, powerful and distinctive item.” Water Pack! also features our own brand, ‘Weta Water’, which for us was a learning curve about the creation and development process of a bottled mineral water brand and the challenges that come with it.

The Good Water Guide – Maureen & Timothy Green

Friday, September 18th, 2020

This “Revised – Up To Date” edition was last published in 1994, but remains one of the few definitive guides to the classic bottled waters of the world. While it doesn’t include many hundreds of recent contemporary and designer brands, it is an authoritative guide to the classic spa towns and springs with a particular focus on Europe. This was our original go to reference and learning guide to mineral waters. Any serious water aficionado will want this book in their collection, and we recommend it as a great starting point for understanding the history and evolution of mineral water segment of the larger beverages sector.

Fine Waters – Michael Mascha

Wednesday, September 16th, 2020

This book is a good starting point for any aspiring water aficionado. Touted as the connoisseur’s guide to the world’s most distinctive bottled waters. Michael Mascha is a recognised commentator on the subject of bottled waters. The book features 100 of the world’s classic and contemporary bottled water brands, their sources, flavours, and history – along with reviews and full colour photos.

Box Bottle Bag: The World’s Best Package Designs – Andrew Gibbs

Wednesday, September 16th, 2020

The look, feel and concept of a package is crucial to its sales success. ‘Box, Bottle, Bag’ contains more than 140 projects that have succeeded on many levels. Designs are grouped into styles including Luxe, Bold, Crisp, Charming, Casual and Nostalgic. Since its launch in early 2010, ‘Box, Bottle, Bag’ has become one of the top selling package design books. From thedieline.com, this book is a must for design companies, packaging specialists and aspiring brand owners.

H20 Water Package Design – William Stout Architectural Books

Monday, September 7th, 2020

Another one of our favourite water design books. ‘H2O Water Package Design’ highlights a selection of contemporary bottled water brands, chosen for their unique packaging design. Also contains information about the water’s source, bottling method, composition, and other background information that helps better understand the design, historical context and contemporary influences.

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